I use make up about 2xs a week, not daily. When I do I use BE b/c of the natural qualities. However, I wouldn't give it the A++ reviews others have. My skin is oily and dry. In the dry areas, the foundations DOES highlight the dryness. And I don't find it to last all day. And WHAT A MESS it makes! I have powder all over my dresser and car. And the travel compact is not good at all. Still messy and too large. So why do I use it? Again, b/c I am not wearing makeup daily, and it all natural, I deal with the hassle. But there is definitely room for improvement.